Without IDFA, publishers will not be able to precisely match users located outside of the app on the mobile web environment, so the quality of the location-driven campaigns where the area is smaller then 10-30KM might be a problem if you really need to target users from a specific area.An IP address is assigned to each device (e.g. Access to the most precise GPS location could have only native apps with physical access to the GPS location, but only if the user chose to be tracked. As described above, desktop and mobile web GEO/IP locations, even with Google Maps, is not accurate and, in many cases, no possible to acquire. How lack of IDFA on iOS 14 will impact location targeting? And because our IP address is always attached to every request we send, advertising platforms can process of determining your location.īut this location will be as much accurate as an example described above.
Ip2location alternative download#
If we load a website with the ads, our browser needs to download some JavaScript/HTML assets from Google/Xandr/Facebook to let the ads work. Mobile / Google Maps / Location How advertising platforms know where I am?Įvery asset that we access on the internet receives our IP address. Other alternative services show similar accuracy.
Ip2location alternative update#
Therefore, there might be some update delays in the database for any newly assigned IP address ranges.” How accurate is the GEO IP location?įor Switzerland, ip2location claims that 81% of their IP addresses are accurate within the 80km radius range.
Ip2location alternative manual#
The most popular location service ip2location says in the documentation: “This is a manual process and requires actual usage from any IP address in order for us to determine the related ISP name and location. Those databases are updated manually from time to time. Geolocation services have access to several databases that give them the information needed to locate someone IP address. Some ISP’s share information about the location if the IP addresses but is not common practice, and if they do, it does not mean that the real physical location of the IP is correct. How does the GEO IP location address work? So if we have an IP based campaign for Geneva, Switzerland, a significant part of the campaign traffic can be delivered to Davos because of the World Economic Forum.Īnd because allocations of the IP address is done so quickly, there is no chance that our advertising platform would detect this change quickly enough. And after 1-2 weeks, they can switch those IP addresses back to the original location, or assign somewhere else. If we have a huge event in one city/region of the country, ISP providers can assign some IP addresses from less trafficked locations to the location with temporary extremely high demand accessing the network by mobile devices. It is a day-to-day practice mostly for mobile phones internet access. Can the ISP change the IP location?Ībsolutely yes. And because of that, we can determine in which region of the country which IP address is used. Each ISP distributes small pools of the IP addresses to the regional providers. The problem is where the user using a specific IP address is precisely located. We know with high accuracy from which country our IP address is coming because it is distributed on the international administration level. Each ISP (Internet Service Provider – Telecommunication company) receives some IP addresses which they can use. Every country in the world receives a pool/segment of available public IP addresses that are distributed internally. How do we know where the IP address is located?Īnd now it gets a bit harder. Without this information, the internet would not work at all. Every single piece of the information has a source and destination IP address attached. IP stands for Internet Protocol address, and it is an integral part of the internet itself. How lack of IDFA on iOS 14 will impact location targeting?.How advertising platforms know where I am?.How does the GEO IP location address work?.How do we know where the IP address is located?.
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